David Merrell - The Business of Being Creative

When:  Feb 15, 2022 from 07:00 PM to 10:00 PM (ET)
Associated with  Toronto Chapter

ILEA Denver, NACE Denver, ILEA Toronto and the SEARCH Foundation Present the following Hybrid event streamed from Denver:

In this session created for designers, planners, sales persons, managers and business owners who are on the front lines of Live and Virtual events, David Merrell will reveal his tips in managing one’s own creativity and business at the same time, to break boundaries yet not burn out and to live a creative life professionally and personally. Take part in a conversation about how to recognize the obstacles that get in your way and how to overcome them . Finally, join the conversation about where our industry is heading and where our opportunities will appear as we begin to emerge from our shared life-altering disruption.


Since its inception in 1989, David E. Merrell, CEO & Creative Director of AOO Events, has taken the event industry by storm. With a name synonymous with cutting-edge and innovative event design and production concepts, Merrell has transformed the market and captivated audiences worldwide.

For over 25 years it has been David’s philosophy that “All special events truly demand a customized approach in order to fully achieve the client’s vision and purpose.” It is this vision, passion, and dedication, to each and every client that has inevitably led David E. Merrell and AOO Events, to become one of the most sought-after producers with a growing list of Fortune 500 and international corporations for product launches, corporate events, celebrity-attended fundraisers, and intimate weddings.

A pioneer of his time, Merrell and AOO Events have perfected the art of creating and designing that “wow” moment for each venture they pursue. David’s inspiration and eye for design has been recognized and praised by clients and colleagues alike, which have amounted to being awarded numerous honors, in a multitude of categories, including Best Event Décor, Best Entertainment Concept and Execution, Best Corporate Event, Best Social Event, Best Wedding, Best Association Event, and Best Non-profit Event. This diverse list of awards speaks volumes about the far-reaching talent and capabilities of David E. Merrell and the team he’s assembled at AOO Events.

Personally, David has been bestowed “Designer of the Year” by Event Solutions magazine and was awarded the prestigious Crystal SITE Award. Recent accolades include the 2017 Klaus Inkamp Lifetime Achievement Award awarded by the International Live Events Association (ILEA) and the 2019 Steve Kemble Leadership Award awarded at The Special Event 2019 global conference by the Steve Kemble Leadership Foundation.

David’s keen understanding into design and production, coupled with AOO Events continued success throughout the years has solidified Merrell’s status as an event aficionado in the industry. As such, David is frequently invited to contribute articles to professional publications as well as speak at national and international conferences on business, design and event branding and marketing. David has also served on numerous industry boards. Until recently, he was on the ILEA (formerly ISES) board as president of the Greater Los Angeles Chapter. Currently he sits on the Advisory Board of the top industry publications BizBash and Event Solutions and on the board The Wedding and Event Institute, a premier online educational entity.

Continuously leading the market in a forward direction with authoritative momentum, David E. Merrell and AOO Events can respectively be considered a driving force in today’s event industry.



ILEA Members - $15 CAD
Non-Members - $25 CAD
Student Members - $5 CAD
Student Non-Members - $10 CAD

$5.00 from every ticket will be donated to the Search Foundation


Carol Ford