Surprise and Delight

When:  Nov 30, 2021 from 07:00 PM to 08:00 PM (ET)
Associated with  Toronto Chapter

Want to make a lasting impression with clients, colleagues, and prospects alike?

It's time to embrace "surprise and delight", a strategy that originated in the marketing world and is taking root in the event industry. It is a favorite among those looking to make a truly memorable impression. 

During this session attendees will learn: 
*How Fortune 500 companies improve customer acquisition and retention
*When to implement it, from meetings with prospects to off-season surprises
*How "surprise and delight" fits in a fast-paced world, with a busy workflow


Meghan Ely (she/her) - OFD CONSULTING
OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team’s publicity efforts are regularly honored by the Public Relations Society of America, and most recently, Meghan was named the 2020-21 NACE Speaker of the Year.

A long-time industry speaker and writer, she is a regular contributor to Catersource and


Free to ILEA Canada Members
Added bonus: You may may invite 2 guests (member or non-member!)


Carol Ford